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Lapoint Surf Camps social campaign

Lapoint

Two years of surf and lifestyle content for one of the world's best-known surf camps, shot across seasons, swells and camps.

A partnership built one dawn patrol at a time.

Lapoint brought Sarah on to keep their feeds alive with the real texture of camp life: early surfs, warm evenings and the friendships that form between sessions. Over two years she became a familiar face on location, shooting content that felt lived-in rather than staged and always ready for the next swell.

As content creator and photographer she covered surf and lifestyle across the calendar, delivering a steady stream of stills and short-form pieces tuned for social. The look stayed consistent while the seasons changed, which let Lapoint post with a clear, recognizable voice all year round.

RoleContent creator, Photographer
DeliverablesOngoing surf &
lifestyle content
Year2023–2025
Results2-year partnership
40+ deliverables
2
Year partnership
40+
Deliverables
220K+
Combined views

Surf Documentaries

"Sarah consistently delivered top-notch content and expertly managed our social media for two years. Her work boosted our engagement and reach significantly."

Margareta Sivertsson
Marketing Manager, Lapoint
Sarah in a flower crown and pastel bikini on a Tahitian beach for Lapoint
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